One of the many perks of my location in Kansas is my proximity to Sprint. Just about any application or mobile technology provider targeting the US market will stop by Sprint sooner or later, and I get to have private talks with many of them. The most recent was GenPlay Games. Their catalog is still pretty limited, but they seem to be headed in the right direction.
I got to see a preview of their new "Hide and Seek Live" game. This is a quick, 3 minute game based on a children's hide and seek game. No, it doesn't use any location-based stuff, it is simply a small virtual environment where you can "hide" your avatar and others can try to find it. You can hide under bushes, behind walls, etc., and the person who is "It" can look under the bushes and so forth. You can track where "It" is.
The game is pretty rough around the edges right now, but it clearly has potential. People can play it sitting next to each other, or across the globe. I didn't get to see the process of selecting with whom to play, but I believe it is a combination of random play and social group play.
In short, I might play the game a few times, or maybe play with my kids.
There are all sorts of fun licensing things to do with it. Colleges, for example, could create virtual campuses to play in. The alumni association could distribute the game as a sort of nostalgia combined with marketing exercise. Imagine the California Alumni Association with a Berkeley hide-and-seek, with alumni virtually revisiting their old hangouts. That version of the game I would purchase - and more than once, depending on which environments were available. Perhaps hide and seek at the art museum?