While I'm no longer sanguine about Neomedia/Paperclick as a company, the core idea of using the camera phone to read bar codes and get information from the Internet is compelling. Kaywa, for example, is gaining some traction with QR codes in Europe.
Within this context, Wireless Watch Japan's tidbit about McDonalds printing QR codes on sandwich wrappers with links to nutrition information is interesting. What else could be printed on soon-to-be trash?
Oh - and as far as Neomedia is concerned, I'm largely concerned about their current business practices. Startups should not go on consolidation sprees, and they especially should not purchase companies with no relation to their own business (auto painting?!?!?). They don't seem to be making any news on their "core" business beyond announcing something that seems a rehash of announcements from two years ago. I'm worried that they are moving to become a patent holding company, with no real operations, planning on suing those who become successful in the space.