designing with words

This is totally posed for the book, but the point holds... you should be able to pop up on demand in any meeting and explain what you are doing and why
Some of the stuff Barbara talked about the other week was not so much writing, as specifying. Including imagery.

But writing and presenting is at least as important. I agree with pretty much everything Josh Kamler says here about writing as part of a design process.

I especially agree that a key portion of why I hire someone (when I did the hiring) was if they can express an awareness of why they made design decisions. I have hired a lot of people whose personal art or design style I despise; but they have one, and are conscious of it enough they can pursue any design they need.

Similarly, clients won’t keep working with us if we can’t write – or explain when asked – what it is we do, why we did it, and why it helps them.

This awareness of why you design is why I’ve been writing my process down for like five years (and making my employees follow it). And as I finish turning it into a book, I get more and more giddy when I read others who think the same way.

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